This block contains 4 main parameters that you can adjust in the block's Content section:
- Key is a word that you need to add to the text. For example, if your key word is "phone", it should be written in the following format: %%phone%% (you can choose any key word you like). Add the key wherever you want to replace text on a website;
- Standard value is a text that will appear in the place of a key if no parameters for text replacement are found;
- URL parameter is a section of a web link that will signal that text should be replaced. It's best to use a part of a UTM tag for this purpose, for example, utm_term = newyork;
- Replacement value is the text that will appear when one of the parameters is found in the link.
There can be several parameters and text replacements for one key and its standard value. You can add them using cards in the block's Content section.