How to add a Facebook pixel

Facebook Pixel is a web-based tool that allows you to track user behavior on your site, analyze their targeted actions and create audiences that most closely match your advertising campaign.
1
Open your Facebook Ads Manager → Menu→ Measure and Report → Pixels
2
Click on «Create a Pixel»
3
Choose a name and click on "Create" buttton.
4
Choose a «Manually install the Code Yourself» option.
5
Copy the code on the second list item.
Open Site Settings → More → HTML code for Head zone → Edit Code.
Paste your code, then Save and republish your pages.
All done!
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