Guide to SEO: promoting your website online

How to improve your site's rankings in search results
Websites made on Tilda are automatically indexed by search engines thanks to the platform's build: content blocks follow each other on a single, long-scroll webpage. You can also improve your search results using special site settings.
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SEO checklist
All websites created in Tilda are automatically indexed by search engines. Follow the 10 steps below to improve your rankings.
✓ Create meta titles and descriptions for your webpage
How to do it →
✓ Download social media icons
How to do this →
✓ Assign reader-friendly URLs
How to do it →
✓ Add the H1, H2, and H3 tags
How to do it →
✓ Add the alt tags for images
How to do it →
✓ Upload a favicon
How to do it →
✓ Create a 404 error page
How to do it →
✓ Check the https/http and www/non-www redirects
How to do it →
✓ Check if any pages are blocked from indexing
How to do it →
✓ Publish all pages and check for errors in the Tilda Webmaster panel
How to do it →
✓ Add your site to Google Search Console
How to do it →
These steps are sufficient for Google to find out about your site and start showing it in its search results. Its place in the rankings depends on the quality of your content, visitor behaviour (how long they remain on your page and whether they perform any actions), visitor traffic, backlinks to your site and search engine algorithms.
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How to get your site on Google
As soon as you publish the page, search engines' web crawlers will automatically add it to their index. If you want these crawlers to "find" your site quicker and start showing it in web search results, you can add the site on Google manually.
Important: To submit your site to search engines, you must assign and publish your home page. How to assign a home page
Go to site Settings > Analytics and SEO > Webmaster Dashboard.
Click on Register Site. Your site is now registered with search engines.
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Tilda Webmaster Dashboard. A tool for SEO
Use the Webmaster Dashboard to add a site on Google; see what errors are affecting the indexing of the site; test the site for compliance with the search engines' main recommendations; set up page redirects; download favicons, and configure the https.

Site Settings > Analytics and SEO > Tilda Webmaster Dashboard.
Click Check Pages in the Critical Errors and Recommendations to see which pages need more work.

Click the name of the page, it will open in the editor where you can fix the errors.
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How to add the site title and description meta tags
By default, search engine results show the information that you specified in the page settings (the General tab).
If you want information for search engines or social networks to differ from the data in the settings of a page, then in the page settings go to the tab Facebook and SEO, click Set special meta data. Fill in the Title and Description fields. The title and description will then appear in search results or on social networks.
Important: Each page title should be absolutely unique.
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How to add the H1, H2, H3 tags
Write a header tag (H1) for your most important header.

The H1 header carries the most weight for the search engines. Place it on top of the page. Add the tag in the settings of any block that has a title tag.
Important: Use only one H1 tag per page.
If website content has a clear structure, subsequent headers could be set at H2 and H3. Unlike the H1 tag, there may be several of them on a single page and they do not have much bearing on search engine results.
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How to register an alt tag for images
To register an alternative tag for an image, open the Content menu, click the ellipsis opposite the uploaded image.
An alternative tag (alt tag) is displayed in place of an image if the image is not showing (when the internet connect is slow, for example).

What's more, search engines view an alt tag as key words and take them into account when indexing the website. Write the alt tag in a way that's relevant to the website's content in general and describes the image.
Important: You do not need an alt tag for background images.
To add an alt tag for images in blocks from the Gallery category, open the Content menu, then click the Text link opposite a selected image. Add your description in the field Image Alt For SEO.
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How to assign user-friendly URLs
If you'd like to set a reader-friendly URL, open the page settings and add the page address.

A user-friendly URL consists of words that are easy to read, not just a system address. For example, replace the /page4652188.html URL with /about. These URLs are user-friendly as they let site visitors guess the contents of a page.

Here's what your user-friendly URL will look like: http://mysite.com/about_us
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How to upload a favicon
A favicon is a small iconic image that represents your website or webpage. Favicons are found in the address bar of your browser (before the title of your page), and they can appear as an image next to a bookmark, in tabs or other interface elements.

To change the icon that appears in the browser tab, go to Site Settings > Analytics and SEO > Webmaster Dashboard > Favicon.

You may upload a favicon only in the .ico format.
Here you can upload an icon that will be displayed on Safari tabs, like an icon in your mobile phone or an icon on the desktop (apple-touch-icon) and an icon and background for tiles on Win10.
Important: To make a favicon appear after re-publishing the website, you may need to clear and restart the browser cache as some browsers, including Chrome, store data about previous favicons in the cache.
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How to change the title in the browser tab
Browser tab's title is derived from the title of your webpage. To change the title in the browser tab, open your page settings and manually enter the title of your webpage.
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How to add keywords
To add key words, go to Page Settings > Facebook and SEO > Display in search results > Set special metadata. Add key words, separating them with commas.
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What is the canonical (main) URL
If you have exactly the same content on a page with different URLs, one of these pages should be designated as 'canonical', meaning it should contain the tag rеl="canonical". Search engines will take it as a signal that this page should be treated as authoritative and to disregard the duplicate page.

Any website made on Tilda has a service address that looks like this: http://project12345255.tilda.ws. When you connect your own domain (http://mysite.com) and publish all pages, your domain will automatically become the main URL (it acquires the rеl="canonical" link). A service address can still be displayed in your browser but search engines will ignore it – unlike the canonical page with your own domain.

You don't need to do anything else.

SEO specialists, this is for you: to edit the canonical URL, go to the page Settings > Facebook and SEO > Search Results > Set Special Meta Data > Link To Canonical URL.
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Why redirect from HTTP to HTTPS
If your page opens at https://mysite.com and http://mysite.com, the search engines recognise them as two different pages with duplicate content. This may lower the page's ranking in search engine results.

If you're using HTTPS, redirect your readers from HPPT to HTTPS. Site Settings > Analytics and SEO > Tilda Webmaster Dashboard > Redirect.
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How to redirect from non-www to www URLs
If you are using both http://mysite.com and http://www.mysite.com, the search engines treat these as two different webpages with duplicating content. This may lower the page's ranking in search engine results.

If you've added the www subdomain, redirect all requests from mysite.com to www.mysite.com. Site settings > Analytics and SEO > Tilda Webmaster Dashboard > Redirect.
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How to create a custom 404 error page
A 404 error page is displayed automatically when a visitor attempts to access a page that does not exist. Typically, this happens when a visitor enters an incorrect URL or follows an non-existent link (for example, you deleted an old link but it'd been stored in the search index).

To create a 404 error page, add a new page to your site, edit, then publish it. Go to the site Settings > Additional > 404 Error Page. Select the page from the list, save it and publish all pages.
Do not set the web address following this pattern: http://mysite.com/404 — because your visitors will see a standard error message from Tilda, and not a custom message from you.
To find out more about why you need a 404 error page and how to set one up, read this article:
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What the robots.txt and sitemap.xml files are for
robots.txt is a file for search robots which indicates to them which pages they should or should not index.

sitemap.xml is a file for search robots that describes how content is organised on your website. It helps them index your pages more accurately.

Both files are generated automatically by Tilda; there is no need to do anything else.

To see the files, add /robots.txt or /sitemap.xml to your URL, like this:
http://mysite.com/robots.txt
http://mysite.com/sitemap.xml
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The impact of social networks on SEO
If social media users publish a link to your website, this action has an indirect positive impact on SEO. In addition, activity in social networks brings visitors to your website, which also affects SEO.

The settings on Tilda help your page look good when you share it across your social networks.

For Facebook, in the Page settings, upload a separate sharing badge (a page preview), add the title, page description and the correct link.
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How to improve content for search engines
In the past, websites got promoted to top rankings on Google if they contained loads of links. Today, Google prefers websites with helpful content for their users – it draws them in, they spend a lot of time on the website and do things like scroll a page, follow links or sign up for newsletters.

So if you'd like to promote your website online, make sure it's people-oriented with unique content that your readers will find useful.

Search engines should know that you have some useful content on your site. So make sure your copy contains keywords – the words people use when searching for information online.

As a rule, search engine optimisation for a website works like this: you write some useful content for your website > make a list of keywords > integrate them with your article in a way that doesn't alter or overloads your content.
If your copy contains too many keywords, the search engines will count it as spam and downgrade your page's rankings.
Want to know how to find the right keywords? Then read:
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Blocking content of a single page or a whole website
If necessary, you may block search engines from indexing a page or a website.

Go to Page Settings > Facebook and SEO > Search Results > Set Special Meta Data and tick the box Block Search Engines From Indexing The Page.
To block the indexing of the whole website, go to Site Settings > Limit Access and tick the box Block Search Engines From Indexing The Website. To be absolutely certain that no search engine will access the site, you may set up a password on the same page.
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